• UFI Approved Event
  • Certified International Exhibition

The Global Hub for BeautyInnovation and Business

The global cosmetics and beauty B2B trade show, InterCHARM Korea

July 7 (Wed) – 9 (Fri), 2027 10:00 – 17:00 COEX Hall B, D & Grand Ballroom
EXHIBIT ITEMS

Exhibit Categories

Explore the full beauty value chain: manufacturing, finished products, devices, platforms and fragrance.

01

CosmeticsPersonal Care

Cosmetics & Personal Care

02

OEMODM / Manufacturing EquipmentAutomation

OEM·ODM / Manufacturing Machinery & Automation

03

BeautySpaHair Salon Equipment & Services

Furnishing & Services for Beauty & Spa & Hair Salon

04

Professional Hair ProductsEquipment

Professional Hair Product & Equipment

05

Nail CareEyelash

Nail Care & Eyelash

06

BeautySpa Products & Equipment

Beauty & Spa Product & Equipment

07

HomeProfessional Beauty Devices

Home & Professional Device

RESULT 2026 2026 Show Results
550companies

Exhibitors

837booths

Booths

4,232visitors

International Buyers

58,723visitors

Total Visitors

WHY EXHIBIT

Why Exhibit?

InterCHARM Korea connects beauty companies with buyers from Korea and abroad to create new business opportunities.

WHY INTERCHARM

Reach the same goals, closer to your market

InterCHARM Korea compared with similar overseas exhibitions
ComparisonInterCHARM KoreaSimilar Overseas Exhibitions
Buyer FocusDirect sourcing by buyers seeking Korean productsComparing products from local and international suppliers
Participation CostsExhibit without overseas travel or accommodation costsBooth, airfare and accommodation costs
Competitive LandscapePrimarily domestic exhibitors, with less international competitionCompeting with exhibitors from around the world
Exposure RiskLocal participation may reduce exposure riskGreater exposure to overseas competitors
Distribution OpportunitiesOpportunities to build domestic distributionFocus on overseas distribution
EXHIBITOR VALUE

Three Benefits of Exhibiting

  1. 01

    Meet international buyers with less travel spend

  2. 02

    Connect with buyers visiting with real purchasing objectives

  3. 03

    Limit travel exposure while building domestic distribution opportunities

BUSINESS OPPORTUNITY

Business Connections Beyond One Booth

  • Export Consultations
  • Business Networking
  • Beauty Conference
  • Promotion Opportunities
  • Premium Sponsorship Programs
PROGRAM

Programs

Explore the official programs held alongside the exhibition.

MATCHMAKING
Buyer Consultation

Business
Matchmaking

A matching program connecting exhibitors with invited buyers

SEMINAR
International Seminar

All About That
Beauty Seminar

Seminars exploring global beauty industry trends

AWARDS
Awards Program

The Rising
Awards

Awards selected by participating international buyers in organizer-defined categories

Award categories and program details may change.

INTERCHARM ARCHIVE

InterCHARM Archive

Explore photos and videos from past editions by year.

2026 · Photos

2026 Exhibition Floor 1
2026 Exhibition Floor 2
2026 Exhibition Floor 3
2026 Exhibition Floor 4
2026 Exhibition Floor 5
2026 Exhibition Floor 6
2026 Exhibition Floor 7
2026 Exhibition Floor 8
VOICES

Voices from the Show

What exhibitors and international buyers say about the show.

Among beauty exhibitions in Korea, InterCHARM Korea stands out for attracting a high proportion of business-oriented visitors with genuine purchasing potential. We found that many buyers attending the show offered strong opportunities for B2B connections. The pre-show communication was also well organized, and the website information and responses from the organizing team were prompt and professional.
Exhibitor, InterCHARM Korea
InterCHARM Korea is a highly valuable platform for discovering the latest trends in the beauty market and identifying potential new business partners. We look forward to participating again to stay connected with the industry and keep up with evolving market trends.
Buyer, InterCHARM Korea
One of the most valuable aspects of the exhibition was the opportunity to connect directly with new buyers on-site. We were able to demonstrate our products at the booth, receive immediate feedback, and turn buyer interest into face-to-face meetings. It was an effective platform for creating tangible business opportunities.
Exhibitor, InterCHARM Korea
The exhibition provided valuable opportunities not only to showcase our products, but also to network with international buyers and gain insights into the global market. We look forward to participating again next year to strengthen the relationships established at the show and explore further opportunities that could lead to export partnerships.
Exhibitor, InterCHARM Korea
FAQ

Frequently Asked Questions

Answers to common questions from visitors and exhibitors.

Visitors

VISITOR
QHow much is admission?

Online pre-registration is free. On-site registration costs KRW 20,000.

QWhich subway stations are nearby?

Samseong Station (Line 2) and Bongeunsa Station (Line 9) are nearby. Both connect to COEX on foot. Parking can be busy during the show, so we recommend public transport.

QCan minors attend?

InterCHARM Korea is a B2B exhibition. Admission is restricted for high-school students and younger visitors.

QHow do I enter after pre-registering?

A QR code for badge collection is sent by KakaoTalk before or on opening day. Scan it at a registration kiosk, collect your badge and enter.

Exhibitors

EXHIBITOR
QWhen may exhibitors enter during the show?

Exhibitor access is 08:00–17:30 on day one and 09:00–17:30 on days two and three.

QWhen are tax invoices issued?

They are issued after the event. If you need one earlier, please email info@intercharmkorea.com and the team will review your request.

QHow can I protect my exhibits against theft?

Security is provided at the venue, but we recommend insuring small exhibits against theft.

QIs Wi-Fi available at the venue?

Free COEX Wi-Fi is available but may be speed-limited. Wired internet can be purchased from SKB at B31 on level 2.

NEWSLETTER

Newsletter

Get show news and beauty industry insights

OrganizersORGANIZER
CertificationsCERTIFIED
Proposed SupportersSUPPORT · TBD